Digital Analyst is becoming central to the digital marketing roster in any organization with a growth strategy today. This statement holds true for any and all sorts of companies of all sizes and shapes, but is particularly salient for B2C transactional businesses - eCommerce shops in particular.
Ad-hoc reporting is no longer considered satisfactory. To truly understand the impact of all of the pressure being applied digitally (Traffic generation, email marketing, performance marketing, etc.) businesses require holistic, standardized internal reports that speak to individual initiatives, as well as the cross-discipline impact of each initiative.
I am going to stop my self here, as the Analyst's workload and responsibilities are not the focus of this post. I wanted to talk a little bit about the status of today's rock-star hires in eCommerce circles.
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