Thursday, July 30, 2009

Segmentation and Conversion: Closer to the Heart

In a previous post I referenced the importance of considering only ‘convert-able’ traffic when looking at a goal conversion rate, i.e. only look at US visitor data if you don’t ship or service outside the US.

The reason that you always look at conversion when analyzing web data is because it allows you to always answer the “So What?” questions you receive when talking about data.

Lets use a few made up 'boss conversations' to illustrate: