Proven online talent being secured by top retailers

The role of the Digital Analyst is becoming central to the digital marketing roster in any organization with a growth strategy today. This statement holds true for any and all sorts of companies of all sizes and shapes, but is particularly salient for B2C transactional businesses - eCommerce shops in particular.

Ad-hoc reporting is no longer considered satisfactory. To truly understand the impact of all of the pressure being applied digitally (Traffic generation, email marketing, performance marketing, etc.) businesses require holistic, standardized internal reports that speak to individual initiatives, as well as the cross-discipline impact of each initiative.

I am going to stop my self here, as the Analyst's workload and responsibilities are not the focus of this post. I wanted to talk a little bit about the status of today's rock-star hires in eCommerce circles.

Napkyn Featured in Internet Retailer

It has been a crazy few months of growth, and today Napkyn was written up by Internet Retailer, the leader in eCommerce news.

One of our clients, Scentiments.com (number 384 on the IR500) was featured in a story where they discussed the revenue impact that ongoing analysis has for an eCommerce business.