Analytics use in the Internet Retailer 500: Interesting Findings

Like any fast growth company, we use cold calling at Napkyn as a way to start off long term relationships (and sometimes get hung up on). We take pains to follow the number one rule of cold calling: Never waste anyone’s time. The best way to follow this golden rule is to do some homework on a company before you call them.

Which leads to today’s blog post. After this recent article profiling the impact we have had at Scentiments (#384 on the IR 500) we have been signing up new customers across the IR 500 who want to better understand their data and grow their sales.

So we are reaching out companies with under $75 million revenue (#s 315 to 500) on the Internet Retailer 500. In the interest of making every sales call useful for us and the companies we’ll be calling I have been profiling analytics tools usage.

I was so intrigued with the results I did some rough analysis to share with readers of this blog. Feel free to ping me with agreement or hate-mail on my findings.